News

September 01, 2015

Polarmax® & Warren Miller Team Up for Chasing Shadows Film Tour

Warren Miller Chasing ShadowsThis fall, Warren Miller Entertainment will release its 66th snow sports film, Chasing Shadows and here at Polarmax® we are beyond excited to team up again with Warren Miller to promote this year's film tour!! The Chasing Shadows Film Tour will kick off in Salt Lake City, Utah on October 17, 2015 and will hit cities across the United States on a national tour through December 2015!!! Polarmax® will be participating in the showings at LaJolla CA, Redondo Beach, CA and Royal Oak, MI!

Since we had such great success last year with our, 2014 Limited Edition Warren Miller Micro H1, we decided bring it back, but with a facelift! This fall will bring a new shirt with a new design! So be ready to grab yours when it drops because it's going to be in high demand!

 

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August 01, 2015

Polarmax Made in the USA

Polarmax has been 100% Made in the USA even before Made in the USA was “cool.” Here is a behind the scenes look at what goes into the making of our base layers!

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August 01, 2014

Polarmax® & Warren Miller

Warren Miller No Turning BackPolarmax® has teamed up with Warren Miller to promote their new film tour, Warren Miller’s No Turning Back! Warren Miller’s 2014 film, No Turning Back, pays homage to the 65 years of mountain culture and adventure filmmaking. No Turning Back, is the 65th feature film is slated to be released October 18th, 2014.

We decided to celebrate this event by offering a limited edition Warren Miller, award winning, Micro H1. You better grab your gear because we are about to take it to the next level! Get your Limited Edition Warren Miller Micro H1 while supplies last!!!! 

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March 19, 2014

Polarmax at Aspen International Fashion Week

Baselayer “Comes Out” at Aspen International Fashion Week at 2014 Polarmax Show

 

Polarmax recently traveled to Aspen to show off our new 2014 baselayer line at Aspen International Fashion Week! 

 

After flying into the Denver airport we were on the road to Aspen!

After several detours and a lots of beautiful pictures of the mountains we had finally arrived!

Welcome to Aspen! 

 

Soon it was onto Day 1 of the Aspen Insternational Fashion Week.  We got to take a look at the 2014-2015 looks for  brands like Dennis Basso, Perfect Moment, and Columbia…

And now it was Polarmax’s turn! We just could not wait until the next day!

Baselayer has traditionally been a category that is hidden under other layers of clothing, but our new line represents a new emphasis  on fashion and  a “coming out” for baselayer apparel. 

Hair and makeup was underway backstage when we arrived for rehearsal that morning!

Before we knew it, it was showtime! Introducing the new Polarmax 2014-2015 line!

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August 01, 2013

Polarmax and National Ski Patrol Renew Partnership

WEST END, N.C. – Polarmax and the National Ski Patrol (NSP) have renewed their two-year partnership to provide patrollers access to the best technical base layer garments available on the market.

During the two years that Polarmax has been the official base layer sponsor of NSP, patrollers have enjoyed the unparalleled performance of Polarmax garments. The NSP has continued to expand Polarmax offerings to patrollers, who now have access not only to technical baselayers, but also to Polarmax’s AYG 365 undergarment line. Polarmax understands varying conditions and the hard work that goes into being a patroller in the mountains, day in and day out.

Polarmax offers patrollers:

• Superior wicking;
• Insulation;
• Breathability;
• Quick drying;

• Anti-microbial protection;
• Non-shrink qualities;
• Easy wash and wear care;
• Made in the U.S.A.

“We are thrilled to renew our partnership with Polarmax as the official base layer supplier of the National Ski Patrol,” said NSP Executive Director Tim White. “Polarmax understands the needs of those who work outside in the worst conditions. I’ve not come across a base layer that performs better under varying conditions, and we’re proud to be able to offer Polarmax base layers to our patrollers, making every effort to ensure their comfort and safety on the job.”

All Polarmax garments are created and produced within a 15-mile radius in North Carolina, your base layer now has an extremely tiny carbon footprint. Polarmax retailers can be found online at http://www.polarmax.com, and NSP members get great discounts on Polarmax gear on the NSP Pro Page under “Member Services” or the NSP Ski Patrol Catalog.

About the National Ski Patrol
The National Ski Patrol is a federally-chartered nonprofit membership association dedicated to serving the public and the mountain recreation industry. For 75 years, the NSP has been at the forefront of safety and emergency care education programs. The association’s 28,000 members represent 98 percent of the nation’s patrollers. For more information, access www. nsp.org.

About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries products are 100% made in the U.S.A. 

For further comments or interviews regarding the NSP, please call NSP Communications Director Candace Horgan at (303) 988-1111, x2625.

For more information regarding Polarmax or Longworth Industries, please call Jacqueline Wazir at 910-673-5290 x29.

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February 05, 2013

Learning to Snowboard at Appalachian Ski Mountain

Recently Polarmax sent one of our own to go learn how to snowboard. This is the video of what happened!

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November 11, 2012

AYG & Polarmax Join the Sandy Relief Effort

Longworth Industries, Inc. , parent company of XGO, Polarmax, and AYG 365 Baselayers, has recently made a product donation of over $20,000 to the Hurricane Sandy Relief Effort through the Humanitarian International Services Group (HISG). The donations, ranging from baselayer crews, zipmocks, and pants will be distributed throughout the Northeast to victims of the storm.

“Our hearts and prayers are with the people who endured the wrath of Hurricane Sandy.” said Longworth President & CEO, Randy Black. “We are happy that we can support the Humanitarian International Services Group and their efforts to bring assistance to those in need during this very difficult time.”

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